MOST BRANDS ARE DYING OF CAUTION. WE WORK WITH THE ONES THAT AREN'T.
Outthink, don't outspend
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Bigger budgets lose
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Sharper convictions win
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Outthink, don't outspend 🔥 Bigger budgets lose 🔥 Sharper convictions win 🔥
MOST BRANDS ARE DYING OF CAUTION.
We're not here to check boxes on a spreadsheet. We're here to take the creative risks that bigger brands can't. We're not an ad agency. We're not a marketing company. We're a “not doing what everyone else is does” collective. We're here to help challenger brands stand up and stand out. To tackle bigger challenges with smaller budgets.
That doesn't mean we're cheaper. It means we're not flushing your money down an endless media spend, or chasing data that proves you got data. Stop shoving your message in everyone's face over and over again until they're bored enough to click.
It sucks. It’s not creative. No one wants to do that. We don't want to do that.
So we're not going to. And you shouldn't either.
How we work
We fight for LESS, not MORE
Try to do everything and you end up with a sad pile of nothing. So we make strategic cuts. Fewer audiences. Fewer messages. Zero attempts to please everyone. Less of everything. So we can spend more time, effort and money focusing on the things we really care about.
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WE PUT SKIN IN THE GAME
Every agency tells their clients to take risks with their budgets, but agencies rarely risk their own. We take the same risks you do. We’ll send you an estimate, but you decide how much the final payment should be.
01WE START WITH THE PROBLEM
Most engagements start by asking what you want and then figuring out how to turn that into a series of ads. Ours start by asking who you're up against and what you're willing to risk. Until we know what you’re up against, we can't help you find solutions.
02ABOUT NEON SPARK
Neon Spark is a strategic ideation consultancy for challenger brands. We work with founders who have product, traction, and a fight on their hands. The category leader they need to embarrass. The convention they want to break. The conviction they haven't found the language for yet.
We're founded and run by Steph Lensing, who spent her career making the kind of work most consultants only write decks about. The work has won Clios, Webbys, Shortys, an Ad Age Campaign of the Year, and an Adweek Media Plan of the Year. Awards aren't the point. They're receipts that the ideas landed.
Neon Spark exists because most consulting firms protect their retainers, most agencies protect their fees, and most brand managers protect their jobs. Everyone protects something, and the work gets safer by the quarter. We don't.
Clio
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Webby
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Shorty
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AdAge & ADWEEK Campaigns of the Year
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The One Show
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Clio ⚡️ Webby ⚡️ Shorty ⚡️ AdAge & ADWEEK Campaigns of the Year ⚡️ The One Show ⚡️
WE DON'T DO HALF-MEASURES.
We turn down work that doesn't fit. We turn down clients who want to buy impressions instead of earn conversation. We turn down revisions that water down the point of view. If you want a vendor, hire one. If you want a thinking partner who'll hold the line with you, let’s talk.
Apply to work with us.
Most consulting intakes ask what you do. We're more interested in what you're up against.
Filling this out takes about 8 minutes. We read every one personally, and we respond within three business days, including the ones we decline.